Telkom Kenya, is the only fully integrated telecommunications solutions provider in Kenya with the widest range of voice and broadband data services for residential and business customers. Telkom has a far-reaching network spanning across the country and has experienced renewed growth in the development of its product portfolio. It has a presence in all 47 counties in Kenya, covering both data and voice channels, and has accrued years of experience in providing accompanying services and account management for its business and government customers.
In June 2016, UK private equity fund Helios Investment Partners acquired 60% of Telkom Kenya, with the remaining stake held by Kenyans through the Government of Kenya. Helios have demonstrated their expertise and success in Africa through several highly successful investments, including Equity Bank, Vivo Energy, and Wananchi Group in Kenya.
In June 2017, Telkom unveiled its new corporate identity, ushering in a new dawn for the brand as it seeks to regain its status as a key player in the market. It has already invested about USD 50million in expanding network coverage across the country, and hired some outstanding talent to lead their strategy and growth agenda. As part of this new dynamic team, Telkom are now seeking an experienced and creative Head of Partnership Marketing to be part of their Branded Reseller Department.
The Head of Partnership Marketing will have responsibility for working with each of the Branded Resellers to develop promotions and direct marketing campaigns tailored for their customer base. These promotions and their associated campaigns will be designed in the first instance to acquire the customers of the Branded Reseller and persuade them to adopt and utilise a jointly branded service.
Initial promotions will need to be developed in conjunction with the Branded Reseller so that the promotion embraces both telecom’s services supplied by Telkom Kenya and MFS services provided by the Branded Reseller. Once acquired as a customer, the marketing will need to switch to the development of customer value through the incentivising utilisation of the service and driving ARPU per customer. The development of a loyalty program will also be an essential ingredient for both retaining the customers but also driving their value.
An important element of the role will be the development of services jointly with the Branded Reseller which blend Telecoms and Mobile Financial Services.
Finally, below the line communication of the Service and the various promotions and other initiatives will require careful message development which is sensitive to both brand’s needs, namely the Reseller brand and Telkom’s. The intention is that all the customers of the Branded Reseller will utilise the standard tariffs used by the Telkom customer base. There will be no differentiated tariffs for data, voice and messaging but there will be differentiated promotions and potentially products.
The incumbent will need to be;
- Steeped in Mobile Marketing and have good experience of the development of promotions aimed at customer acquisition, development and retention.
- Familiar with Mobile Financial Services and the intellectual capacity to construct in partnership (joint promotions with MFS service providers will be advantageous).
- Someone who has the capability to develop strong partnerships with third parties and encourage the development of a win-win culture.
- Someone who can demonstrate a track record of innovative thinking.